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Siguler Guff invests $40 million in Trimex Foods, an Indian multi-brand global restaurant franchise operator

Partnership combines Trimex’s track record in scaling global restaurant brands with Siguler Guff’s experience in investing in businesses tapping into the Indian consumption story Siguler Guff, a multi-strategy private equity firm with over $18 billion of assets under management, has announced a $40 million strategic growth investment in Trimex Foods Private Limited (“Trimex” or the “Company”), the exclusive Indian franchise partner for globally recognized restaurant brands, Chili’s® Grill & Bar, PAUL, and Cinnabon®. This strategic partnership represents Trimex’s first institutional capital raise and seeks to help accelerate the Company’s pan-India expansion of its existing brand portfolio as well as onboard new global brands. Founded in 2010, Trimex operates over 50 restaurants and bakery-cafés across 13 cities in India. Trimex has built one of India’s premier casual dining and bakery platforms, with nationwide rights for its global brand portfolio. The Company’s differentiated menu positioning, strong brand affinity, and disciplined approach to store operations have made it a preferred partner for global restaurant brands. The management team’s execution experience is demonstrated in Trimex’s leading operating metrics in a complex market with numerous casual dining platforms. The investment reflects Siguler Guff’s conviction in the long-term growth of India’s organized food services sector, which is expected to be one of the fastest-growing consumer segments in the country over the coming decade. Siguler Guff’s India team, which possesses tenured investing experience across the consumer and retail sectors through its existing portfolio, identified Trimex as a differentiated, founder-led platform with an ability to scale global brands in one of the world’s largest consumer markets. “India’s food services sector is undergoing a structural shift as consumers increasingly gravitate toward globally recognized dining experiences,” said Shaun Khubchandani, Partner and Co-Portfolio Manager, Siguler Guff. “The platform built over the past fifteen years is notable, representing a scalable, multi-brand platform with industry-leading execution and a strong customer following. We are excited to support Trimex in building a premier, enduring consumer franchise in the restaurant space and replicate its success over a bigger scale by leveraging our global network,” he added. A spokesperson for Trimex Foods said, “We are delighted to welcome Siguler Guff as our partner. Since the Company’s founding, we have focused on building a platform that delivers world-class dining experiences to Indian consumers while maintaining the highest standards of operational consistency. Siguler Guff’s global expertise and their track record of partnering with consumer businesses in emerging markets make them a great partner for our next phase of growth.” Ernst & Young (“EY”) acted as the exclusive financial advisor to Trimex.

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Saudia Launches Hajj 2026 Operations with Over One Million Seats for Pilgrims

Minister of Transport and Logistics Services and Saudia Group Director General welcome first arriving pilgrims in Jeddah Saudia, the national flag carrier of Saudi Arabia, has commenced its Hajj 2026 operations, marking the arrival of the first flight carrying pilgrims to the Kingdom. Flight SV5807 arrived at King Abdulaziz International Airport in Jeddah from Dhaka, carrying 376 pilgrims. His Excellency Engr. Saleh Al-Jasser, Minister of Transport and Logistics Services, and His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, welcomed the flight alongside senior officials from across the Hajj ecosystem, underscoring the Kingdom’s continued commitment to enhancing the pilgrimage experience. Saudia’s Hajj operational plan spans 75 days across both arrival and departure phases, facilitating the movement of pilgrims from around the world. The operation is supported by a comprehensive suite of integrated services, delivered in close coordination with relevant entities to ensure a seamless and efficient journey. For the 2026 season, Saudia has allocated more than one million seats across its domestic and international network, supported by a fleet of 160 aircraft dedicated to Hajj operations. The airline will serve pilgrims from 145 destinations worldwide, leveraging its full operational and technical capabilities. A dedicated workforce across all operational sectors is deployed around the clock to maintain smooth and efficient performance throughout the season. His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: “Serving pilgrims is a national priority, and Saudia plays an integral role within a broader ecosystem dedicated to this mission. In alignment with Saudi Vision 2030, and in partnership with the Ministry of Hajj and Umrah and the Pilgrim Experience Program, we continue to advance initiatives that enhance the Hajj journey. As we contribute to the Kingdom’s objective of facilitating travel for 30 million pilgrims and Umrah performers by 2030, we remain committed to delivering a high standard of service at every stage, supported by disciplined operations and strong on-time performance.” Saudia continues to offer a range of services tailored to pilgrims, including the issuance of boarding passes for both arrival and return flights at international departure points, as well as domestic segments, in addition to operating supplementary flights to Madinah. The airline expects to serve more than 179,000 pilgrims through the “Makkah Route” initiative, while the “Luggage First” service is set to handle approximately 330,000 bags and 230,000 bottles of Zamzam water. Onboard, services are designed to support pilgrims throughout their journey. These include Miqat announcements made 30 minutes prior to crossing, the broadcast of Talbiyah, and a dedicated inflight channel featuring educational content on Hajj and Umrah rituals, alongside catering options tailored to diverse preferences.

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Qatar Airways Expands Global Network to 160+ Destinations

Qatar Airways is expanding its international flight network, with services to more than 160 destinations from 16 June 2026, connecting more passengers to more of the world this summer. The updated schedule, valid until 15 September 2026, introduces new routes and increased frequencies to and from Doha, offering passengers greater flexibility as they plan for the summer season. Passengers with confirmed booking on a flight in the new schedule will be notified directly with updated flight information. Qatar Airways recommends checking its website or app regularly and ensuring that contact details are kept up to date. As a reminder, if you have a confirmed booking with a travel date until 15 September 2026, you are eligible for: Refund of the unused ticket value (Please note that refunds may take up to 28 working days to be processed), or Complimentary date changes to a new travel date up to 31 October 2026 when rebooking on flights operated by Qatar Airways, subject to availability and fare seasonality. And, if your rebooked flight is impacted again, you remain eligible for further fee-free changes until 31 October 2026. Passengers are kindly reminded not to proceed to their departure airport unless they hold a valid, confirmed ticket for travel. Please note: Flight schedules are subject to change or cancellation owing to operational, regulatory, safety, or other circumstances beyond our control.

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From Hills to Islands: Thomas Cook India & SOTC Travel’s Summer Edit

As Indian travellers increasingly prioritise meaningful short breaks and experience-led holidays, Thomas Cook India and SOTC Travel are witnessing a strong preference for diverse summer destinations—spanning cool mountains, tropical islands and culturally rich regions. From blossom-filled valleys and high-altitude adventures to wellness retreats and vibrant cultural festivals, here are the top domestic and nearby destinations trending this summer season: Kashmir: Blossoms, Valleys & Houseboat Living Kashmir continues to captivate travellers with its timeless natural beauty, but what makes early summer particularly special is the fleeting apricot blossom season seen in parts of the region and nearby Ladakh. As the season progresses, the valley transforms into a lush expanse of green meadows and flowing rivers. Summer also sees local cultural events and garden festivals in Srinagar, enhancing the overall visitor experience. Srinagar’s iconic houseboats on Dal Lake, the expansive landscapes of Gulmarg create a multi-layered itinerary that blends relaxation with scenic indulgence. Darjeeling & Gangtok: The Classic Himalayan Duo The twin destinations of Darjeeling and Gangtok continue to be among the most sought-after summer circuits, offering a seamless blend of nature, culture and comfort. Darjeeling comes alive during the early summer months with its famed first flush tea harvest, when estates are at their most vibrant and scenic. This period also coincides with local cultural celebrations and monastery events in the region, adding depth to the experience. Travellers can pair this with sunrise views over Kanchenjunga from Tiger Hill, heritage toy train rides and leisurely explorations of colonial-era charm. Gangtok complements the experience with its clean, vibrant streets, monastery visits and access to high-altitude lakes like Tsomgo, making it ideal for families and couples seeking both relaxation and light exploration. Kerala: Backwaters, Hills & Coastal Bliss Kerala remains a perennial favourite, offering a diverse landscape that seamlessly blends backwaters, hill stations and beaches. During the summer months, the state’s lush greenery is enhanced by the onset of pre-monsoon showers, creating a refreshing environment for travellers. This period also sees temple festivals such as Thrissur Pooram (typically April/May), one of Kerala’s most spectacular cultural events featuring grand processions and traditional performances. Houseboat stays through the tranquil backwaters of Alleppey, misty mornings amid the tea gardens of Munnar and sunset views along the beaches of Varkala or Kovalam provide a well-rounded itinerary. Additionally, Kerala’s strong wellness proposition—particularly Ayurveda—continues to attract travellers looking to combine leisure with rejuvenation. Sikkim: Serenity Meets Scenic Beauty Sikkim is witnessing growing interest from travellers seeking quieter, more immersive destinations. The state’s pristine environment, marked by snow-capped peaks, alpine lakes and Buddhist monasteries, offers a sense of calm that is increasingly valued. Late spring and early summer also bring bursts of colour with rhododendron blooms across the region. Cultural experiences are enhanced by festivals such as Saga Dawa (May/June), one of the most significant Buddhist festivals commemorating the life of Lord Buddha. Experiences such as visiting Tsomgo Lake, exploring Lachung and Yumthang Valley, and engaging with local traditions make Sikkim particularly appealing to those looking to step away from crowded tourist circuits. Himachal Pradesh: A Summer Staple with Emerging Gems Himachal Pradesh continues to be a reliable summer escape, thanks to its accessibility and pleasant climate. While Shimla and Manali remain popular for their infrastructure and familiarity, there is growing interest towards offbeat locales such as Tirthan Valley and Spiti. Summer also marks the start of vibrant local fairs and festivals, including the Shimla Summer Festival, which brings together folk performances, music and regional cuisine. These destinations offer quieter, nature-led experiences including riverside stays, trout fishing, stargazing and rugged road trips, ensuring Himachal retains its broad appeal. Ladakh: Adventure & Cultural Immersion in the High Himalayas Ladakh’s short summer season opens up one of India’s most dramatic landscapes, drawing in adventure enthusiasts and experience seekers alike. With high mountain passes accessible, travellers embark on road trips and bike expeditions across Nubra Valley, Pangong Lake and beyond. The season is also marked by iconic festivals such as the Hemis Festival (June/July), where monasteries come alive with masked dances, rituals and vibrant celebrations, offering deep insight into the region’s Buddhist heritage. Combined with its clear night skies and stark beauty, Ladakh offers a truly distinctive summer experience. Rajasthan: Royal Heritage & Hill Retreats Rajasthan offers a contrasting yet compelling summer experience, especially for travellers drawn to culture and heritage. While much of the state experiences warmer temperatures, destinations like Udaipur and Mount Abu provide relatively cooler settings. Udaipur’s lakeside palaces and heritage hotels offer luxurious stays paired with curated cultural experiences, including traditional music and dance performances. The Mount Abu Summer Festival (May) adds a festive dimension with folk performances, boat races and cultural showcases, making the destination especially lively during this period. Andaman & Lakshadweep: Tropical Island Escapes For travellers seeking sun, sand and sea, India’s island destinations are at their best during the summer months. Andaman and Lakshadweep offer crystal-clear waters with excellent visibility, making it an ideal time for snorkelling and scuba diving. While these destinations are more about natural experiences than large festivals, occasional local cultural events and beachside celebrations provide glimpses into island life. Whether it is exploring marine biodiversity or simply unwinding by the beach, these islands cater to both adventure seekers and those looking for pure relaxation. North East India: Untouched, Immersive & Seasonal The broader North East region, including Meghalaya and Arunachal Pradesh, is gaining traction for its raw, untouched beauty and immersive experiences. As summer transitions into the monsoon, the region becomes especially lush, with waterfalls in Meghalaya coming into full flow. The season also features unique cultural festivals such as the Ambubachi Mela in Assam (June), a significant spiritual event, alongside local tribal festivals that offer insight into indigenous traditions. Experiences such as trekking to living root bridges, exploring caves and engaging with local communities make this region particularly compelling.

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Emirates and Wesgro sign Memorandum of Understanding (MoU) to Stimulate Inbound Tourism to the Western Cape

The MoU supports Cape Town and the Western Cape’s Growth for Jobs Strategy by identifying opportunities to promote the region in key destinations on the airline’s vast global network On the sidelines of Africa’s World Travel Market (WTM), Emirates and Wesgro have signed a Memorandum of Understanding (MoU) to drive inbound tourism and boost visitors to Cape Town and the Western Cape. The partnership underscores the airline’s longstanding commitment to the market through attracting visitors from across its global network supporting the province’s strategy of unlocking tourism growth. The MoU was signed by Afzal Parambil, Emirates’ Regional Manager for Southern Africa and Wrenelle Stander, Wesgro’s Chief Executive Officer, at the Emirates’ stand at WTM. Under the agreement, Emirates and Wesgro will collaborate on boosting travel from key growth markets including the GCC, Far East, India, and other mutually identified source markets, to promote the destination and encourage travellers to experience the abundance of natural, cultural and historical attractions. Afzal Parambil said, “Cape Town is one of our most visited and most consistently in-demand destinations on our African network. Through this agreement with Wesgro, a longstanding and essential regional partner, we will collaborate to unlock new growth opportunities and further stimulate inbound tourism from key destinations on our global network, by showcasing the beauty and breadth of experience that Cape Town and the Western Cape have to offer. This partnership also further supports and complements our plan to introduce a third daily frequency to Cape Town, served by our newest aircraft type, the Airbus A350. This agreement is another signal of our steadfast commitment to South Africa. We look forward to playing a meaningful role in Cape Town’s tourism success story for years to come.” Wrenelle Stander said: “As the tourism, trade, and investment promotion agency for the region, Wesgro continues to focus on stimulating demand, strengthening trade relationships, and unlocking new opportunities across priority markets. Partnerships with organisations such as Emirates offer system-scale opportunities to engage global stakeholders and accelerate this momentum. Through ongoing collaboration with airlines, tourism trade and industry partners, Wesgro is positioning Cape Town and the Western Cape as a leading destination for both business and leisure – offering world-class, premium experiences, with love from the locals.” Tourism is a key pillar in Cape Town and the Western Cape’s economy, creating tens of thousands of employment opportunities and serving millions of tourists who visit the country each year. The partnership between Emirates and Wesgro supports the province’s Growth for Jobs Strategy, which aims to unlock inclusive and sustainable tourism growth. In 2025 Cape Town International Airport recorded a record-breaking 11.1 million two-way passenger traffic, accounting for both domestic and international travellers. In recent years, Emirates has seen consistently high demand for travel into Cape Town, with high volumes of passengers from the Middle East, Europe and the Americas. Emirates first launched services to Cape Town in March 2008, the airline’s second city in South Africa, after Johannesburg which began operations in 1995. Over the years, Emirates has steadily scaled operations to foster strong and reliable connectivity between Cape Town and the wider world, via Dubai. In 2025, Emirates deployed its retrofitted Boeing 777 aircraft to the city and, this summer, is planning to add third daily frequency, served by its newest aircraft type, the Airbus A350. The deployment enhances travel options between South Africa and Dubai, with Emirates’ full suite of products and services available for customers to enjoy – from the iconic A380 and the fully-retrofitted Boeing 777 to the next-gen A350. South Africa remains the only African nation to be served by all three aircraft in Emirates’ fleet. Beyond passenger connectivity, Emirates SkyCargo facilitates trade to and from South Africa, further stimulating the economy and connecting South African businesses with their global customers, quickly, reliably and efficiently. From Cape Town, Emirates SkyCargo moves significant volume of fresh produce such as fruits and vegetables, chilled meats, dairy, seafood and fresh cut flowers, transporting perishables from farm to shop with turnaround times of just 24 – 48 hours.

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SAMHI Hotels Signs Agreement with Ingka Centres for ~162-Room Upscale Hotel in Noida

SAMHI Hotels Limited (“SAMHI”), through its wholly owned subsidiary SAMHI Skyline Private Limited, has entered into an agreement with Ingka Centres India Private Limited, part of the Ingka Group (Ingka Group operates three businesses in one: IKEA Retail, Ingka Centres and Ingka Investments), for leasing an upscale ~162-room hotel within Ingka Centres’ upcoming ~2.5 million sq. ft. mixed-use development in Noida. The project, which is in active development, is envisioned as a marquee project that will meaningfully enhance Noida’s skyline and further strengthen its positioning as a leading commercial and hospitality hub in the Delhi NCR region The hotel will form part of Ingka Centres’ mixed-use Meeting Places concept, creating a modern retail-led destination that blends shopping, leisure, and community-focused experiences while supporting local businesses and workspaces. Strategic Highlights Best-in-Class Partnership: The collaboration brings together SAMHI’s institutional operating platform and Ingka Centres’ global development expertise, reinforcing SAMHI’s strategy of partnering with leading institutional organizations. Prime Location: Situated within a high-quality mixed-use ecosystem, the hotel is expected to benefit from strong captive demand and high visibility within the development. Capital Efficient Structure: The project will be executed under SAMHI’s long-term variable lease model, ensuring strong alignment of interests while maintaining a capital-light approach. Ingka will lease the building with façade and all high side engineering, with SAMHI to invest in interior fit-outs. The hotel will be managed under an international hotel brand to be determined in due course. Strengthening Delhi NCR Presence: This project further expands SAMHI’s footprint in the Delhi NCR region, where it already owns the Hyatt Place Gurgaon, Holiday Inn Express Gurgaon, and Holiday Inn Express Greater Noida. Management Commentary Commenting on the development, Ashish Jakhanwala, Chairman & Managing Director, SAMHI Hotels Ltd., said: “This partnership with Ingka Centres represents a significant milestone for SAMHI as we continue to scale through our capital-efficient, long-term variable lease model in the National Capital Region. The Noida project is a marquee development with strong underlying demand drivers, and we are delighted to collaborate with world class partners in Ingka to deliver a landmark hospitality asset.”   “We are thrilled to welcome SAMHI Hotels as a partner in our Noida Meeting Place. This collaboration reflects our vision to create vibrant mixed-use destinations where people can live, work, shop and stay — all in one place. Having a high-quality hospitality offer within our mixed-use development strengthens the overall experience we want to provide to our visitors and the local community. Together with SAMHI, we are committed to delivering a landmark destination that will set a new benchmark for integrated urban living in the Delhi NCR region.”  said Giovanni Princiotta Cariddi, Country Manager India, Ingka Centres”

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GNTB Campaigns 2026 – Focus on Culture and Cuisine, Cities and Nature

With four global campaigns and three thematic priorities, the German National Tourist Board (GNTB) is promoting Germany as a travel destination in the international market including India in 2026. Germany’s strong position as a cultural and city travel destination, as well as the high demand for authentic experiences, gastronomy, and nature, are at the center of this effort. Petra Hedorfer, CEO of the GNTB, said: “Germany as a travel destination is excellently positioned with its pronounced hospitality culture and outstanding brand image as a service-oriented quality destination. Our campaigns and thematic priorities deliberately leverage these strengths to inspire potential travelers to Germany in key markets. This allows us to reach new customers from growth markets while also giving returning visitors reasons to travel to Germany again. In 2025, international tourists in Germany contributed €78.5 billion in travel expenditure to economic value creation. This, in turn, supports the medium-sized tourism sector.” City Campaign “Your Next Stop: Travel Destination Germany” City trips rank among the top three interests of international travelers worldwide, according to an exclusive Appinio study conducted for the DZT. With its cosmopolitan and rich cultural scene and diverse urban life, Germany is the number one city travel destination for travellers. To further boost inbound tourism for hotels, gastronomy, and retail, the DZT is running an inspiring, sales-oriented campaign, highlighting both lifestyle in major cities and the unique charm of smaller towns. “Culinary Germany” Campaign Experiencing local cuisine is the second most frequently cited activity among international city and cultural travelers—after exploring cultural heritage and sightseeing—according to the Appinio study for the DZT. The “Culinary Germany” campaign aims to position Germany worldwide as a versatile and attractive culinary travel destination with a strong hospitality culture. The core message emphasizes that unique cultural experiences emerge from the close connection between gastronomy, cuisine, and hotels. As an inspirational campaign, “Culinary Germany” showcases the country as a land of culinary and cultural delights, highlighting seasonal specialties and regional products. Food is always presented in the context of its region and the experience itself. At the heart of the campaign is a widget that takes users on an inspiring culinary journey through Germany. Based on individual interests and preferences, it recommends regions and specific attractions from the DZT Knowledge Graph, including points of interest, restaurants, hotels, food events, and wine festivals. The campaign is complemented by a new campaign film, social media, programmatic advertising, newsletters, influencer and journalist trips, as well as press and B2B communications. “Feel Good – Experiences That Stay” A central goal of the DZT’s sustainability strategy is to position Germany as a travel destination with a wide range of certified sustainable offerings. The internationally acclaimed campaign “Simply Feel Good” demonstrates how varied vacations can be enjoyed in harmony with the environment—both in nature and in the city. In 2026, the DZT will present the campaign under the new tagline: “Feel Good – Experiences That Stay.” “Season’s Greetings from Germany” Almost one in five international overnight stays in Germany occurs in November and December. Cities with large, diverse, and well-known Christmas markets—such as Munich, Cologne, Frankfurt, and Nuremberg—lead the way, but smaller towns and regions also benefit. According to the German Showmen’s Association, visitors generated €4.17 billion in revenue at Christmas markets in 2024, plus €4.88 billion outside the event sites. The special atmosphere of Germany’s cities during the Christmas season is highlighted annually in the DZT campaign “Season’s Greetings from Germany.” In 2026, the campaign will again promote travel to Germany during the pre-Christmas period, supporting hotels and retail in cities. A widget on the campaign microsite allows users to search among more than 3,400 Christmas markets across Germany, with data sourced from the DZT Knowledge Graph. Thematic Focus: 150 Years of the Bayreuth Festival Germany is firmly established as the number one cultural travel destination. In 2026, the DZT will use the Bayreuth Festival anniversary to highlight cities and regions associated with Richard Wagner as cultural beacons within Germany. Bayreuth, with its Festival Theatre and Margravial Opera House, is the only German city included in the New York Times’ “52 Places to Go” in 2026. Other travel tips, for example for Leipzig, Dresden, Eisenach, or Nuremberg, emphasize the wide range of Wagner-related cultural experiences across Germany. Thematic Focus: Family and Friends in Nature Rural vacations increased by 4% among European travelers to Germany in 2025, according to IPK International, with mountain holidays and trips to water destinations also growing. The DZT is responding to this trend by highlighting family-friendly nature activities such as hiking, cycling, and water experiences. A dedicated thematic page offers tips for family-friendly hotels, farm stays, treetop paths, and wildlife parks. A new outdoor widget, drawing data from the DZT Knowledge Graph, provides a clear overview of all tourist offerings. Thematic Focus: IGA 2027 in the Ruhr Region Germany hosts the International Garden Exhibition (IGA), one of the world’s largest garden festivals, every ten years. Following the 2017 IGA in Berlin, the Ruhr region will position itself as the “greenest industrial region in the world” with IGA 2027. Measures include expanding and upgrading the Ruhr Valley Cycle Route. The DZT cooperates with IGA organizers and the Federal Garden Show to promote these major events internationally. Through this thematic focus, the DZT will provide travel tips as early as 2026, aiming to extend the stay of the expected 2.6 million visitors.

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Meet Boston Appoints Sartha Global Marketing as its India Representative Firm

Meet Boston, the private-sector nonprofit tourism marketing organization representing Boston, Cambridge, and the metropolitan area, has appointed Sartha Global Marketing as its representative in the Indian market. This strategic partnership marks Meet Boston’s formal entry into India and underscores the destination’s growing focus on the rapidly expanding Indian outbound travel market. Through this partnership, Sartha Global Marketing will spearhead Meet Boston’s engagement in India through public relations, travel trade, and marketing efforts. The goal is to position Boston as an attractive, year-round U.S. destination for Indian travellers by increasing destination visibility and building relationships with the travel industry and media. In 2024, Boston welcomed approximately 106,000 visitors from India, making it the third-largest overseas visitor market, after the UK and China. These visitors injected $165M USD into Boston’s visitor economy. Indian visitors and the Indian diaspora in Boston constitute a growing community with year-round travel interest, highlighting India as a key market. Now, with dedicated local representation, there is significant potential to build on these arrival figures and attract more visitors from the country. Boston offers a diverse mix of American history, vibrant culture, a thriving academic scene, world-class cuisine, outdoor attractions, family-friendly activities, and more for the ideal East Coast getaway. It is also home to a strong sports culture, and the city will be hosting seven matches during the upcoming FIFA World Cup 2026. “India is a growing market for Greater Boston, and we are delighted to partner with Sartha Global Marketing to elevate the destination’s positioning in the Indian market,” said Martha Sheridan, President and CEO of Meet Boston. “Having travelled to India for recent media and trade missions, we’ve seen the tremendous interest and opportunity in the market. We are confident that we have found the ideal partner in Sartha; a group that is passionate about storytelling and sharing all that makes our destination such a special place to visit.” “India represents one of the most dynamic and high-growth international in-bound leisure markets for Boston,” added Meet Boston SVP of Sales and Services Nik Pereira. “This partnership with Sartha Global Marketing is an important step in strengthening our presence on the ground. With increasing connectivity, a strong cultural and educational connection, we see tremendous opportunity to welcome more Indian travelers to experience all that Greater Boston has to offer.” Speaking about the new partnership, Sunil Puri, Joint-Managing Director of Sartha Global Marketing, added, “We are excited to represent Meet Boston in India. Boston’s mix of history, culture, outdoor activities, a lively food scene, and passion for sports strongly resonates with Indian visitors. We are confident that our efforts will increase awareness and encourage more Indians to visit this beautiful city.”

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Yatra Collaborates with Google Cloud to Reimagine AI-Led Travel and Expense Automation at Scale

~Partnership brings agentic AI, vision analytics and cloud infrastructure to unify travel and expense management across consumer and enterprise journeys~ National, 7th April 2026: Yatra Online, India’s largest corporate travel services provider and one of India’s leading online travel companies, today announced a strategic collaboration with Google Cloud to accelerate its AI-led transformation across both corporate and personal travel. By leveraging the multimodal capabilities of Google Gemini on Vertex AI, Yatra is building a new generation of intelligent, agentic travel solutions designed to simplify booking, enhance expense management, and deliver seamless end-to-end travel experiences. At the core of this collaboration is Yatra’s DIYA series of AI bots. Built with Gemini’s advanced natural language processing capabilities, DIYA acts as an advanced AI Agent, serving both consumer and enterprise customers and can accurately interpret complex customer queries and execute multiple sequential tasks,  and guide users through their complete travel lifecycle: from conversational, personalized itinerary planning all the way through to executing seamless final bookings. The system uses Function Calling to execute workflows—such as searching for flights or managing cancellations—by interacting directly with Yatra’s internal APIs in real-time. Retrieval-Augmented Generation (RAG) also further allows DIYA to anchor its responses in Yatra’s vast proprietary travel databases and FAQs, providing travelers with reliable, conversational information that is specifically tailored to their itineraries and corporate policies. Yatra is also strengthening its expense management offering, RECAP, using Gemini’s advanced vision analytics and OCR capabilities. An industry-first innovation, this allows RECAP to seamlessly scan receipts, extract key data, and even log expenses through voice commands, significantly reducing manual effort and improving accuracy for enterprise customers. Commenting on the partnership, Siddhartha Gupta, CEO, Yatra Online, said, “AI is fundamentally reshaping how travel is planned, booked and managed. Our collaboration with Google Cloud allows us to reimagine the entire travel lifecycle. With DIYA, we are enabling a more intuitive, conversational booking experience, while RECAP simplifies expense management in a way that is intelligent and scalable. This is a significant step towards building a truly integrated travel ecosystem for both enterprises and consumers.” Shakti Goel, Chief Architect and Data Scientist, Yatra, added, “Our focus has been on building AI systems that work reliably at scale. Gemini’s superior natural language understanding and speed allow us to deliver highly accurate, real-time responses across complex travel use cases. Combined with our full migration to Google Cloud’s scalable and secure infrastructure, this gives us the foundation to continuously innovate while maintaining enterprise-grade performance and security.” Sashi Sreedharan, Managing Director, Google Cloud India commented, “Our work with Yatra is about moving beyond basic automation to true agentic assistance for travelers across India. By integrating Gemini’s reasoning capabilities, Yatra is enabling AI agents that don’t just provide information but actively execute complex workflows—from real-time booking adjustments to automated expense filing. This collaboration allows Google Cloud’s AI to remove the administrative friction from the travel lifecycle, helping businesses and consumers focus more on their travel goals.” Importantly, the integration is built on Google Cloud’s enterprise-grade security, ensuring that Yatra’s proprietary enterprise data remains protected and is not used to train public models. With this, Yatra is advancing its data science roadmap across data analytics, machine learning, and agentic AI, positioning itself to deliver more integrated, intelligent travel and expense experiences at scale for both enterprises and consumers.

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Niyo Forex Expands to Ahmedabad, Strengthening Western India Presence

~ Targets high-value forex flows from Gujarat to key global corridors, including the US, UK, Canada, Australia and Germany ~ Niyo, India’s travel fintech platform, has announced the launch of its Niyo Forex branch in Ahmedabad, as part of its plan to build a 50-branch nationwide “phygital” network. The expansion strengthens its presence across high-growth cross-border corridors by combining a digital-first platform with on-ground access in key travel and remittance markets. The Ahmedabad branch operates under Kanji Forex Pvt. Ltd., an RBI-licensed Authorised Dealer Category II entity, marking Niyo Forex’s entry into one of India’s most active regions for outbound travel, student mobility, and remittances. This move follows Niyo’s aggressive expansion strategy, with the company launching its Chennai branch just last week, underscoring its rapid push to scale its physical footprint alongside its digital offerings Amit Talwar, CEO, Niyo Forex, said, “Gujarat state has been a significant contributor to Indians moving overseas, with an estimated 5-6 million people of Gujarati origin living outside India. The Gujarati community has a long history of seafaring and migration, something that started with movement to East Africa and in the last few decades, spreading across countries like the USA, UK, Canada, Australia and now Germany. Ahmedabad, being the largest city and former capital of the state, is the key hub for cross-border movement, driven by outbound demand from students, globally connected businesses, and international travellers. Europe is cited as a favourite leisure destination This makes it imperative for Niyo to have a local presence and cater to the forex demand in the state, on the back of its transparent, seamless forex solutions.” The branch will offer a comprehensive suite of services, including forex cards, forex cash, and outward remittances, along with value-added travel services such as flight and hotel bookings, visa assistance, eSIMs, and travel insurance, all delivered through a digital-first, transparent pricing model. India’s outward remittances under the Liberalised Remittance Scheme (LRS) stood at USD 31.73 billion in FY2023–24, with international travel accounting for over 57% of total outflows. Gujarat continues to be a major source market for student mobility, with a steady flow of students heading to global education hubs like the  UK, Australia, US and Canada with Gujarat contributing nearly 8%, placing it among the leading states. Sai Sankar, Chief Business Officer, Niyo Forex, added, Gujaratis account for ~18% of India’s outbound tourists travel, with average spend per Gujarati international traveller around ₹1.5 lakh per trip but pricing opacity and offline dependency continue to shape customer experience. Our phygital model addresses this gap by combining digital convenience with the trust and support of a physical presence.” The region’s importance is further reinforced by GIFT City, India’s International Financial Services Centre, along with Ahmedabad’s direct connectivity to 16 countries across Asia, the UK, and the Middle East – supporting sustained outbound demand. Niyo currently serves over one million outbound Indian travellers and has an established presence across metros including Mumbai, Pune, Bengaluru, NCR, Hyderabad and Chennai. The Ahmedabad launch strengthens its Western India footprint and marks a strategic step in expanding across high-potential regional markets.

Vibrant Colours is an Indian registered publication catering to the travel, tourism, embassy and hospitality sector. The magazine is published under the global publication group  Prime Communication from New Delhi, India. Launched in 2019, the magazine was conceived with a vision to serve and celebrate the ever-growing travel trade and tourism industry across India and beyond.

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