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Latest News, Tourism

Shillong Literary Festival 2026 – New Delhi Prelude Opens to Resounding Success at Bikaner House

The Shillong Literary Festival 2026 – New Delhi Prelude was inaugurated today at Bikaner House, New Delhi, bringing together leading voices from literature, governance, cinema, journalism, and the creative arts. Organised by the Department of Tourism, Government of Meghalaya, the two-day national prelude marks a major lead-up to the main Shillong Literary Festival scheduled to be held in Shillong from November 12th to 14th,2026 as announced today, at the Bikaner House. The festival aims to showcase Meghalaya’s rich cultural identity and literary traditions while expanding the national footprint of the State’s creative ecosystem. The initiative also seeks to strengthen culture-led tourism, encourage local talent, and position Meghalaya as a growing hub for arts, literature, music, and ideas. A major highlight of the opening day was an engaging conversation between Hon’ble Chief Minister Shri Conrad K. Sangma and senior journalist Shekhar Gupta, where discussions revolved around leadership, governance, youth aspirations, culture, and the evolving identity of the Northeast. The dialogue transitioned to Meghalaya’s focus on the creative economy and the promotion of consistent calendar events. Shri Gupta commended the Hon’ble Chief Minister for initiating the Shillong Literary Festival, noting that while he has attended many literary festivals, the setting, weather, environment, and audience quality at SLF are unmatched. Discussing the vision behind these initiatives, Hon’ble Chief Minister added how the festival ties into a strategy to develop multi-event platforms, expanding on events like the Cherry Blossom Festival to ensure year-round engagement rather than random occurrences. Expressing his delight on the growth of Shillong Literary Festival, he said, “We started off small. Now we are seeing it grow. It has become a calendar event; and more importantly it is known throughout the country. And we thought that bringing it to Delhi- this prelude, would expose this entire event and would be able to reach out to the other parts of the country.” He added, “We hope that in the years to come, it will become a much-much bigger event, not just nationally, but even globally.” Hon’ble Chief Minister also expressed the vision of the government in aspects related to Meghalaya’s growing creative economy, culture of entrepreneurship, emphasis on sustainable tourism, development in education sector and its rationalisation, and economic development of the state. Delivering the welcome address, Dr. Vijay Kumar D., IAS, Commissioner & Secretary, Department of Tourism, Government of Meghalaya, said the Shillong Literary Festival has emerged as a platform celebrating the stories, literature, cinema, music, and cultural identity of Meghalaya and the Northeast. Highlighting the vision behind the New Delhi Prelude, he noted that the festival is an effort to place Meghalaya’s literary and cultural wealth on a wider national stage. Referring to Shillong’s growing cultural identity, he added that as the city turns pink with cherry blossoms in November, its popular description as the “Scotland of the East” transforms into the “Kyoto of the West”, a phrase famously used by legendary author Vikram Seth during his visit to the festival in Shillong in 2024. The inaugural sessions also placed the spotlight on the cinematic landscape of the Northeast. Acclaimed filmmakers Dominic Sangma and Pradip Kurbah, in conversation with Pulitzer Prize-winning journalist Suparna Sharma, discussed the evolving narratives, challenges, and opportunities for cinema emerging from the region. The speakers praised ‘Hello Meghalaya’ as a “saving grace” for independent filmmakers, highlighting it as an OTT platform that provides a supportive space to monetize and share their films at a time, when access to platforms remains a challenge. The evening culminated with legendary actor Naseeruddin Shah captivating audiences through The Elephant and the Tragopan, a special reading from Vikram Seth’s celebrated Beastly Tales from Here and There. He interspersed the poems with James Thurber’s works and read out his four stories to the literary enthusiasts, who filled the house. Reading Thurber’s works like, “The bear who let it alone,” “The Tiger who would be king,” “The owl who was God” and “The very proper gander,” before Seth’s works, Shah drew a parallel with the calls nature’s offerings and human’s greed. The session “Readings from Khasi and Garo Classics” featured Prof. Streamlet Dkhar reading from U Soso Tham’s Ki Sngi Barim u Hynniewtrep and her own work, Na Thwei Pyrkhat U Longshuwa. Dr. Crystal Cornelious D. Marak presented D. S. Nengminza’s Seokgimin Poetryrang and Ku·bak-Ma·o Sanirang, exploring Garo topography and the oral traditions of the gods Goera and Salgra. The readings celebrated the rich ancestral heritage and linguistic history of the region. Day 02 of the festival will feature discussions on Northeast literature, ecology, food, translation, and identity through sessions such as Shillong on a Plate and Once Upon a Time at a Literature Festival. The sessions will feature prominent speakers including Shobhaa De, Maharani Priyadarshini Raje Scindia, Sanjoy Hazarika, Namita Gokhale, Patricia Mukhim, and several others. The evening concluded with vibrant performances by artists under the Chief Minister’s Meghalaya Grassroots Music Program (CM-MGMP), transforming the venue into a celebration of Meghalaya’s music, rhythm, and cultural identity.

Latest News, Tourism

Meghalaya Empowers Local Tourism Champions; Announces Major Support for Homestays, Infrastructure, and the Youth

Shillong, May 06, 2026:  In a continued push towards strengthening the State’s tourism sector and recognise grassroots contributors, the Department of Tourism, Government of Meghalaya today hosted a grand event to celebrate the empowerment of ‘Tourism Champions’ at the Orchid Lake Resort, Umiam. A key highlight of the event was the expansive rollout of Government support for the local tourism ecosystem. Under the Chief Minister’s Meghalaya Homestay Mission, which targets the creation of 3,000 new homestays and over 15,000 jobs by 2028, sanction letters were distributed to the initial cohort out of approved applications. Furthermore, the Community-Led Tourism Infrastructure Scheme has announced up to ₹3.40 crore in funding for 58 new beneficiaries, providing tiered grants ranging from ₹5 lakh to ₹20 lakh based on site footfall, building upon the ₹10 lakh grants already awarded to 20 existing projects. The event also felicitated the success of the Prime Minister’s Employment Generation Programme (PMEGP) Homestay Scheme, which has sanctioned ₹115.68 crore and disbursed ₹102 crore for over 900 beneficiaries to date, by awarding a ₹20,000 cash prize to each of the State’s top ten performing hosts. In his keynote address, Shri Conrad K. Sangma, Hon’ble Chief Minister of Meghalaya said, Meghalaya is now firmly on the tourism map of the country and the global scenario. He noted that every stakeholder has played a positive part in the transformation seen today. He added that the State is clear that tourism is not just about a single event, or one cultural program; it can only thrive when a complete ecosystem is in place. Further he noted, the runway expansion work at the Umroi Airport will be complete in next 15 months strengthening connectivity. He emphasized that it is important for the State to be present and visible to bring an experience of a lifetime to visitors. While massive change has taken place over the last eight years, the sector’s expansion will prioritize job creation, livelihoods, and individual growth through local entrepreneurs and homestays. He reaffirmed that over the next two to three years, the tourism sector will witness a massive transformation with the implementation of several iconic projects, including the Shillong Ropeway, the Rain Museum in Mawsynram, and new tourism centres across locations like Sohra. Reaffirming the government’s core philosophy, he stated, “We are here to work for you, and this government always ensures that we keep the people first.” Shri Timothy D. Shira, Hon’ble Minister of Tourism, said, that tourism in Meghalaya has transformed into a powerful driver of economic growth and a strong pillar of the State’s economy, indicating a tourist footfall of 18 lakhs and rising. He emphasized that this progress is the result of a structured approach focusing on infrastructure, connectivity, and investment, highlighting the current implementation of over 150 tourism projects backed by thousands of crores and strong private sector participation. Furthermore, he noted the ongoing development of Umiam as a global tourist destination in line with the ‘Viksit Bharat’ roadmap, alongside the establishment of a dedicated Destination Management Organization (DMO). Further focusing on capacity building and youth empowerment within the hospitality sector. Certifications for full-course scholarships were handed out to Institute of Hotel Management (IHM) students under the Chief Minister Hospitality Scheme, complemented by the announcement of yearly stipend scholarships for IHM students. In one of the most poignant moments of the day, the Hon’ble Chief Minister also presented the ‘Bravery award’ to Mr. Teiborlang Pakma (Toursist Buddy) for his exceptional courage and selflessness in the society. The event also saw emphasis on improving the visitor experiences with the sanction for construction, modification, and upgradation of toilets at tourist sites across the State. Sharing his experience, Mr. Daminot Kharshandi a beneficiary of the Chief Minister Homestay Scheme, said the Homestay Scheme provided the crucial financial confidence to launch his business, which he has successfully expanded. He added that the State’s robust “Meghalaya Tourism” branding policy has been instrumental in driving the steady footfall and revenue. By harnessing the potential of tourism and empowering the citizens, Meghalaya is promoting inclusivity and creating a long-term foundation for a brighter and more prosperous future.

Latest News, Tourism

Sabhyata Foundation Signs MoU with Delhi Tourism and Transport Development Corporation (DTTC) to Activate Heritage-Led Cultural Programming Across the Capital

Sabhyata Foundation, a Smarak Sarathi under the Government of India’s Adopt a Heritage 2.0 initiative, signed an MoU with the Delhi Tourism and Transport Development Corporation (DTTC) today, to curate and deliver cultural events across Delhi’s heritage and public spaces. The MoU was signed in the presence of Honourable Chief Minister of Delhi, Smt. Rekha Gupta, along with other distinguished dignitaries. Ms. Avantika Dalmia, Co‑Chairperson, Advisory Board, Sabhyata Foundation, said, “We are grateful to the Honourable Chief Minister of Delhi, Smt. Rekha Gupta, for her encouragement and vision of making heritage more accessible and engaging. Delhi’s heritage offers a powerful opportunity to bring culture and public life together. Through this partnership with the Delhi Tourism & Transportation Corporation (DTTC), we aim to build a consistent, city-wide presence of thoughtfully curated cultural experiences.” The partnership establishes a 3 year collaboration to deliver a structured calendar of cultural programming that boosts tourism and deepens public engagement with Delhi’s heritage. It will bring the city’s historical legacy to life through curated experiences including festivals, performances, art-led initiatives, heritage walks, and storytelling while actively engaging local artists, artisans, and communities. A key focus will be the development of curated evening and night-time experiences across heritage sites and public spaces, aimed at strengthening Delhi’s night tourism ecosystem and enhancing visitor engagement. Under the partnership, Sabhyata Foundation will lead the conceptualisation and execution of programmes. A joint steering committee will oversee the planning and delivery of the annual cultural calendar. Building on initiatives ranging from immersive experiences to large-scale cultural festivals and public programming at heritage sites, Sabhyata Foundation aims to create greater continuity in how these spaces are activated and experienced by the public.

Latest News, Tourism, Travel

SOTC Travel expands its distribution across 53 cities, inaugurates its landmark 100th store in Mumbai’s Nariman Point Milestone launch underscores strong retail expansion strategy

SOTC Travel, a leading omnichannel Travel and Tourism Company, has achieved a significant milestone with the inauguration of its 100th retail store at Nariman Point, Mumbai. The store was inaugurated by Mr. Vishal Suri – Managing Director & CEO at SOTC Travel, along with Mr. SD Nandakumar, President & Country Head – Holidays and Corporate Tours at SOTC Travel. This landmark expansion underscores the Company’s strong growth trajectory and its commitment to enhancing customer access through a robust and strategically located retail network across India. With its integrated omnichannel model, SOTC continues to strengthen its position as India’s favorite travel partner. The Company’s approach seamlessly blends its physical retail presence with digital platforms, enabling customers to engage across multiple touchpoints. Catering to a diverse range of traveller segments—including multigenerational families, couples, GenS (seniors), millennials and GenZ, delivering experiences that resonate with evolving travel preferences. As the Company expands geographically, it remains focused on enhancing convenience while deepening its regional connect, offering localized holiday expertise and tailored travel solutions to meet the needs of customers across Indian markets. SOTC’s digital-first approach is anchored in continuous investments in technology and innovation. The Company has introduced several customer-centric solutions, including its AI-powered chatbot Ezy, a multilingual website experience and a diverse portfolio of regional products designed to cater to the unique preferences of travellers across India. These initiatives ensure a seamless, intuitive and highly customized journey for customers from inspiration to booking and beyond. Nariman Point, one of Mumbai’s most prestigious business districts, offers access to a premium customer base comprising corporate professionals, entrepreneurs and affluent travellers across travel segments with strong outbound travel demand. The store’s strategic location further strengthens SOTC’s presence in a key metro market, enabling deeper engagement with high-value customers and the delivery of personalized travel solutions. Summer travel trends reflect strong and evolving travel interest across segments, with Indian travellers balancing popular destinations and experiential journeys. India and within the subcontinent, Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andaman and Bhutan continue to lead interest, while internationally, destinations such as Europe, Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, Philippines, Vietnam remain in focus. Spiritual tourism continues to see sustained interest through SOTC’s Darshans portfolio, including the Kailash Mansarovar Yatra, Do Dham, Char Dham Yatra and Vaishnodevi Yatra. At the same time, travellers are increasingly opting for experiential, bucket-list holidays such as luxury cruises, Antarctica expeditions, Northern Lights experiences and adventure-led itineraries. To further enhance traveller confidence, we have introduced TravSure — a pioneering initiative to redefine travel protection. It is designed to meet the realities of modern travel and ensure our customers feel secure wherever they go. In addition, we also offer value-added protections such as visa rejection cover, further safeguarding travellers against unforeseen financial risks.

Blog, Hotels, Tourism, Travel

From Hills to Islands: Thomas Cook India & SOTC Travel’s Summer Edit

As Indian travellers increasingly prioritise meaningful short breaks and experience-led holidays, Thomas Cook India and SOTC Travel are witnessing a strong preference for diverse summer destinations—spanning cool mountains, tropical islands and culturally rich regions. From blossom-filled valleys and high-altitude adventures to wellness retreats and vibrant cultural festivals, here are the top domestic and nearby destinations trending this summer season: Kashmir: Blossoms, Valleys & Houseboat Living Kashmir continues to captivate travellers with its timeless natural beauty, but what makes early summer particularly special is the fleeting apricot blossom season seen in parts of the region and nearby Ladakh. As the season progresses, the valley transforms into a lush expanse of green meadows and flowing rivers. Summer also sees local cultural events and garden festivals in Srinagar, enhancing the overall visitor experience. Srinagar’s iconic houseboats on Dal Lake, the expansive landscapes of Gulmarg create a multi-layered itinerary that blends relaxation with scenic indulgence. Darjeeling & Gangtok: The Classic Himalayan Duo The twin destinations of Darjeeling and Gangtok continue to be among the most sought-after summer circuits, offering a seamless blend of nature, culture and comfort. Darjeeling comes alive during the early summer months with its famed first flush tea harvest, when estates are at their most vibrant and scenic. This period also coincides with local cultural celebrations and monastery events in the region, adding depth to the experience. Travellers can pair this with sunrise views over Kanchenjunga from Tiger Hill, heritage toy train rides and leisurely explorations of colonial-era charm. Gangtok complements the experience with its clean, vibrant streets, monastery visits and access to high-altitude lakes like Tsomgo, making it ideal for families and couples seeking both relaxation and light exploration. Kerala: Backwaters, Hills & Coastal Bliss Kerala remains a perennial favourite, offering a diverse landscape that seamlessly blends backwaters, hill stations and beaches. During the summer months, the state’s lush greenery is enhanced by the onset of pre-monsoon showers, creating a refreshing environment for travellers. This period also sees temple festivals such as Thrissur Pooram (typically April/May), one of Kerala’s most spectacular cultural events featuring grand processions and traditional performances. Houseboat stays through the tranquil backwaters of Alleppey, misty mornings amid the tea gardens of Munnar and sunset views along the beaches of Varkala or Kovalam provide a well-rounded itinerary. Additionally, Kerala’s strong wellness proposition—particularly Ayurveda—continues to attract travellers looking to combine leisure with rejuvenation. Sikkim: Serenity Meets Scenic Beauty Sikkim is witnessing growing interest from travellers seeking quieter, more immersive destinations. The state’s pristine environment, marked by snow-capped peaks, alpine lakes and Buddhist monasteries, offers a sense of calm that is increasingly valued. Late spring and early summer also bring bursts of colour with rhododendron blooms across the region. Cultural experiences are enhanced by festivals such as Saga Dawa (May/June), one of the most significant Buddhist festivals commemorating the life of Lord Buddha. Experiences such as visiting Tsomgo Lake, exploring Lachung and Yumthang Valley, and engaging with local traditions make Sikkim particularly appealing to those looking to step away from crowded tourist circuits. Himachal Pradesh: A Summer Staple with Emerging Gems Himachal Pradesh continues to be a reliable summer escape, thanks to its accessibility and pleasant climate. While Shimla and Manali remain popular for their infrastructure and familiarity, there is growing interest towards offbeat locales such as Tirthan Valley and Spiti. Summer also marks the start of vibrant local fairs and festivals, including the Shimla Summer Festival, which brings together folk performances, music and regional cuisine. These destinations offer quieter, nature-led experiences including riverside stays, trout fishing, stargazing and rugged road trips, ensuring Himachal retains its broad appeal. Ladakh: Adventure & Cultural Immersion in the High Himalayas Ladakh’s short summer season opens up one of India’s most dramatic landscapes, drawing in adventure enthusiasts and experience seekers alike. With high mountain passes accessible, travellers embark on road trips and bike expeditions across Nubra Valley, Pangong Lake and beyond. The season is also marked by iconic festivals such as the Hemis Festival (June/July), where monasteries come alive with masked dances, rituals and vibrant celebrations, offering deep insight into the region’s Buddhist heritage. Combined with its clear night skies and stark beauty, Ladakh offers a truly distinctive summer experience. Rajasthan: Royal Heritage & Hill Retreats Rajasthan offers a contrasting yet compelling summer experience, especially for travellers drawn to culture and heritage. While much of the state experiences warmer temperatures, destinations like Udaipur and Mount Abu provide relatively cooler settings. Udaipur’s lakeside palaces and heritage hotels offer luxurious stays paired with curated cultural experiences, including traditional music and dance performances. The Mount Abu Summer Festival (May) adds a festive dimension with folk performances, boat races and cultural showcases, making the destination especially lively during this period. Andaman & Lakshadweep: Tropical Island Escapes For travellers seeking sun, sand and sea, India’s island destinations are at their best during the summer months. Andaman and Lakshadweep offer crystal-clear waters with excellent visibility, making it an ideal time for snorkelling and scuba diving. While these destinations are more about natural experiences than large festivals, occasional local cultural events and beachside celebrations provide glimpses into island life. Whether it is exploring marine biodiversity or simply unwinding by the beach, these islands cater to both adventure seekers and those looking for pure relaxation. North East India: Untouched, Immersive & Seasonal The broader North East region, including Meghalaya and Arunachal Pradesh, is gaining traction for its raw, untouched beauty and immersive experiences. As summer transitions into the monsoon, the region becomes especially lush, with waterfalls in Meghalaya coming into full flow. The season also features unique cultural festivals such as the Ambubachi Mela in Assam (June), a significant spiritual event, alongside local tribal festivals that offer insight into indigenous traditions. Experiences such as trekking to living root bridges, exploring caves and engaging with local communities make this region particularly compelling.

Latest News, Tourism, Travel

SOTC Travel’s MICE strengthens focus on Australia Hosts an exclusive networking engagement in partnership with Tourism Australia

With strong air connectivity, world-class infrastructure, and a diverse range of experiences spanning wildlife, luxury, culture, and adventure, Australia continues to position itself as a highly attractive destination for India’s rapidly growing MICE segment. In a strategic initiative to inspire its top corporate clients, SOTC Travel, a leading omnichannel travel and tourism company, partnered with Tourism Australia to host a high-impact MICE engagement in Mumbai. The event witnessed strong participation from CXOs and senior executives representing leading multinational corporations and Indian corporate houses across sectors including BFSI, paints, automotive, FMCG, electronics, manufacturing, and trade. The engagement brought together key stakeholders from Tourism Australia and SOTC Travel, creating a dynamic platform for meaningful interactions and deeper engagement with the Australian tourism ecosystem. Representatives from Tourism Australia, along with partners including Singapore Airlines and Business Events Sydney, showcased Australia’s evolving MICE offerings and enhanced accessibility for Indian travellers. With Indian corporates increasingly seeking unique and experiential destinations for global offsites and incentive travel, Australia stands out for its seamless connectivity, premium venues, and distinctive experiences. The initiative aligns with SOTC Travel’s strategic focus on expanding its MICE portfolio and driving demand for high-potential long-haul destinations such as Australia. SOTC Travel has, in the past, delivered customised programs incorporating unique experiences such as Harley‑Davidson city rides, the iconic Sydney Harbour Bridge Climb, Sky Feast Fusion dining at Sydney Tower, and exclusive gala dinners at iconic cricket stadiums including the MCG and SCG with celebrity cricketers. Corporate itineraries have also featured curated city explorations in vintage cars, helicopter experiences along scenic coastal routes, heritage train journeys such as the Puffing Billy, and bespoke winery engagements in the Yarra Valley. These thoughtfully curated experiences have enabled organisations to create valuable moments for corporate groups and employees, leaving a lasting impression well beyond the program itself. The event format enabled a seamless blend of business and networking, featuring engaging discussions and one-on-one interactions that allowed participants to explore destination opportunities and customized MICE solutions. Mr. SD Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel, said, “India’s MICE segment is evolving rapidly, with corporates looking beyond conventional destinations, seeking experiences that inspire, engage and deliver lasting value. This engagement marked our focused effort to strengthen Australia’s positioning within the competitive MICE landscape. With its extraordinary landscapes, vibrant cities, and world-class MICE infrastructure, Australia offers a compelling proposition for Indian corporates. At SOTC Travel, we remain committed to delivering customized MICE solutions that cater to the evolving needs of our clients, while ensuring seamless and memorable experiences. We believe this initiative will further reinforce Australia’s appeal as a preferred destination for MICE programs, with significant potential for growth in the years ahead.”

Latest News, Events, Tourism, Travel

Türkiye’s Kaçkar Mountains Take the Global Stage with International Events

Rising majestically in Türkiye’s North Black Sea region within Rize and Artvin provinces, the Kaçkar Mountains stand as one of the most remarkable nature and adventure destinations in Türkiye, offering diverse experiences throughout all four seasons. The Kaçkars continue to shine on the global stage through prestigious international events they host with this unparalleled richness. Following the successful launch of the esteemed KAÇKAR BY UTMB mountain ultramarathon last year, the International Kaçkar Tourism Fair is now set to take place in Rize from April 17–18, 2026. Organised with the support of the Republic of Türkiye Ministry of Culture and Tourism and the Türkiye Tourism Promotion and Development Agency (TGA), the International Kaçkar Tourism Fair aims to transform the Kaçkar Mountains and the Black Sea region’s unique natural beauty and rich cultural heritage into global centres of attraction. As the region’s most prestigious tourism event, the fair will go beyond a traditional exhibition through panels, conferences, and workshops where participants explore emerging tourism trends and build new collaborations. This year, the fair will gather more than 1,000 industry representatives and over 3,000 visitors at the Rize Tea Bazaar. Black Sea Wonderland: Where Nature, Culture, and History Meet Offering a diverse range of experiences across all four seasons, the Kaçkar Mountains stand out with peerless routes for nature and adventure enthusiasts, deep-rooted history, and a rich gastronomic culture. The region is also one of Türkiye’s most pristine natural areas, home to over 50 alpine lakes, deep valleys, lush forests reflecting every shade of green, and rushing streams shaped by diverse ecosystems.    Rising to 3,937 metres, Kaçkar Mountain, the highest peak of the range, dominates this dramatic landscape and enhances the region’s appeal for trekking, mountaineering, and nature exploration. Visitors can hike along scenic trails, cycle through winding valleys, observe rare wildlife, and capture breathtaking photographs. During winter, when snow blankets the majestic mountains, the Kaçkars become a premier destination for snowshoeing, skiing, snowboarding, and heliskiing. Beyond its virgin nature, the Kaçkars offer a seamless blend of experiences, from cultural immersion to sustainable tourism. Visitors can stay in eco-friendly accommodations, witness authentic local lifestyles, and explore numerous historic monuments. The local communities of these highlands provide profound insight into the region’s heritage. Their preserved languages and traditional handicrafts, alongside the sounds of the tulum (bagpipe) and the rhythmic horon dance, captivate travellers seeking genuine local experiences. From vibrant highland festivals to tea harvest celebrations, guests can also fully immerse themselves in the region’s spirited traditions. The Kaçkar highlands also stand out as a premier wellness destination, where pristine nature and crisp mountain air create an ideal environment for rest and renewal. Visitors can experience both traditional and modern wellness practices in harmony with the surrounding landscape, while the thermal springs of Ayder offer natural healing and relaxation in one of the region’s most iconic settings.   Complementing these experiences is the region’s distinctive culinary heritage, celebrated for its organic honey, medicinal mountain herbs, world-renowned tea, and fresh seafood, making every adventure in the Kaçkars truly unforgettable.   The Kaçkars’ Growing Global Footprint With this year-round diversity, the Kaçkar Mountains are increasingly drawing global attention, cementing their place on the world tourism stage. The fact that the Turkish leg of the UTMB World Series and International Kaçkar Tourism Fair are hosted here is a testament to this rise. After the fair in April, the 2026 edition of KAÇKAR BY UTMB is also set to take place in Rize from September 11–13.

Blog, Tourism

CRISIL reaffirms Thomas Cook India Group’s ratings at CRISIL AA/Stable/CRISIL A1+ Highest rating for a travel & tourism company in India

Reaffirmation reflects strong support from parent Fairfax Financial Holdings and continued strategic importance Leadership position across Travel & Foreign Exchange, with diversified presence in Hospitality and attraction imaging segments Sustained operating performance driving healthy margins, ROCE and strong liquidity Robust capital structure with low leverage and significant cash reserves Mumbai, April 3, 2026: CRISIL Ratings has reaffirmed the long-term rating and corporate credit rating (CCR) of Thomas Cook (India) Limited (TCIL) at ‘CRISIL AA/Stable’, along with its short-term rating at ‘CRISIL A1+’. The reaffirmation underscores the Group’s resilient business model, strong financial profile and consistent operational performance, even amidst a dynamic and evolving global environment. The ratings continue to reflect the strong backing of Fairfax Financial Holdings Ltd, TCIL’s parent, along with the Group’s leadership position in India’s travel and foreign exchange (forex) sectors. TCIL further benefits from its diversified presence across hospitality and attraction imaging segments (DEI), strengthening its overall business risk profile and providing resilience across market cycles. TCIL reported healthy performance momentum, with revenue growth of 7.4% yoy to ₹6,628 crore in the first nine months of FY26. This growth was driven by robust demand across key travel segments, including destination management services (DMS), outbound leisure, MICE and corporate travel. The travel segment continues to remain the primary growth driver, contributing over 75% of total revenues. The Group’s ongoing structural cost optimisation initiatives have enhanced operating efficiencies, resulting in healthy margins and improved return on capital employed (ROCE). While margins witnessed marginal moderation due to macroeconomic and geopolitical disruptions, overall profitability remains stable, supported by disciplined cost management and operational agility. TCIL’s financial risk profile remains strong, characterised by a comfortable capital structure and robust liquidity position. As of February 2026, the Group reported cash and bank balances of approximately ₹2,346 crore, including significant unencumbered reserves. Low leverage (gearing at 0.34x) and healthy debt protection metrics further reinforce its credit strength, while low utilisation of bank limits provides an additional liquidity cushion. CRISIL has also taken note of TCIL’s proposed restructuring, including the demerger of its resorts and resort management (RRM) business into Sterling Holiday Resorts Ltd. While this may moderate consolidated revenues and EBIT post-completion, the Group’s overall credit risk profile is expected to remain robust. CRISIL has also acknowledged potential headwinds from ongoing geopolitical developments; however, TCIL’s strong liquidity, flexible cost structure and proactive management actions are expected to mitigate risks. CRISIL continues to factor in ongoing support from Fairfax, which remains a key rating strength, along with the Group’s strong market position, brand equity and diversified business model. These strengths are partially offset by exposure to geopolitical risks, competitive intensity and risks associated with inorganic growth strategies. CRISIL has consolidated the business and financial profiles of TCIL and its subsidiaries—including Sterling Holiday Resorts Ltd, TC Tours Ltd, Travel Corporation India Ltd, SOTC Travel Ltd and other international entities—reflecting their strategic importance and operational integration within the Thomas Cook India Group. Mr. Mahesh Iyer, Managing Director & CEO, Thomas Cook (India) Limited said, “CRISIL’s reaffirmation of Thomas Cook (India) Limited’s credit ratings at ‘AA/Stable/A1+’ underscores the strength and resilience of TCIL’s business model & recognises the Group’s consistent business performance, strong fundamentals, diversified portfolio, prudent financial management as well as the strong support from our parent, Fairfax Financial Holdings. As we move forward in an increasingly complex global business environment, we remain committed to driving sustainable growth and delivering long-term value to all our stakeholders.”

Travel, Latest News, Tourism

Department of Tourism, Goa Secures Lifetime Membership with ICPB to Propel MICE Sector

PANAJI, 26 March, GOA – In a strategic move to position the state as a premier global destination for corporate travel and large-scale business events, Department of Tourism, Goa has officially secured a Lifetime Membership with the India Convention Promotion Bureau (ICPB). This milestone collaboration marks a significant step in Goa’s ongoing initiative to expand its tourism portfolio beyond its world-renowned beaches and firmly establish itself as a 365-day hub for Meetings, Incentives, Conferences, and Exhibitions (MICE). To mark this significant partnership, the official Lifetime Membership certificate was handed over to Department of Tourism, Goa by Mr. Arun Srivastava, Joint Director General, Ministry of Tourism, Government of India, Mr. Neeraj Dhawan, Treasurer, ICPB, andDr. Poonam Rajput, Executive Director, ICPB at a formal ceremony at Assembleia, Taj Cidade de Goa Horizon on Thursday, March 26, 2026. Goa has been rapidly transforming its tourism landscape to cater to the growing demand for “bleisure” (business combined with leisure) travel. The state is actively developing its business-ready infrastructure, including upcoming convention centers at the Rua-De-Ourem Creek and Margao, alongside the enhanced global connectivity provided by the Manohar International Airport (MOPA). Building on the success of flawlessly executing high-profile international gatherings, such as the G20 working group meetings, Department of Tourism, Goa is actively promoting a sustainable, regenerative tourism model. By integrating the state’s rich heritage, eco-tourism, wellness offerings, and hinterland attractions into the corporate travel experience, Goa provides an unmatched, holistic environment for modern event planners. To further strengthen the ecosystem, identified venues in Goa will be encouraged to take up Associate Membership under ICPB, with active support from the Department of Tourism, ensuring deeper integration with the national MICE network and greater opportunities for local stakeholders. Mr. Arun Srivastava, Joint Director General, Ministry of Tourism, emphasized the national alignment: “The Ministry of Tourism is fully committed to positioning India as a global MICE hub. Goa’s integration into the ICPB network as a Lifetime Member aligns perfectly with our national strategy. By synergizing local charm with world-class infrastructure, Goa is setting a benchmark for how states can diversify their tourism offerings.” Mr. Neeraj Dhawan, Treasurer, ICPB, welcomed the partnership, stating: “Goa’s entry as a Lifetime Member is a tremendous boost to our collective efforts at ICPB. By collaborating directly with the Department of Tourism, Goa we can effectively showcase the state’s unique MICE infrastructure and vibrant venues to our global network. This partnership will undoubtedly pave the way for more diverse, high-quality business events in India and provide actionable value to our stakeholders.” Speaking on the development, Rohan A. Khaunte, Hon’ble Minister for Tourism, said, “This lifetime membership with ICPB reinforces our commitment to positioning Goa as a leading destination for business and corporate events. We are focused on creating a robust ecosystem that blends world-class infrastructure with Goa’s unique experiential appeal, enabling us to attract high-value global events while driving sustainable tourism growth for the state.” The lifetime partnership with ICPB unlocks a range of strategic advantages designed to elevate Goa’s standing in the global MICE industry. The membership will significantly enhance Goa’s visibility across national and international platforms, promoting the state’s MICE capabilities to leading event organizers and corporate decision-makers.

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