SaltStayz, a fast-growing hospitality brand has marked its entry into the leisure travel segment with the launch of its premium category ‘Autograph’ brand in Rishikesh – one of India’s most sought-after wellness and spiritual destinations.
Presently, SaltStayz has its presence in key business travel markets including New Delhi, Gurgaon, Noida, Faridabad and Chandigarh-Mohali. SaltStayz Autograph Rishikesh has been positioned towards guests looking at a high-quality stay combined with experiences and a deeper connection with the destination.
Strategically located in the heart of Rishikesh, the property enjoys proximity to key landmarks such as Triveni Ghat and Parmarth Niketan Ashram, providing access to key spiritual and cultural landmarks in the destination. The hotel’s location also allows for easy access to major touch-points including Ram Jhula & Lakshman Jhula while still offering a sense of calm and retreat.
SaltStayz Autograph Rishikesh has also been positioned with a focus on wellness-led experiences. Given its proximity to key spiritual and leisure points in Rishikesh, the property provides access to activities such as yoga sessions, guided spiritual walks and self-exploratory bicycle tours to enable guests to discover the surrounding areas. Dedicated spaces for meditation have been incorporated as part of the overall design. The property also includes an all-day dining restaurant, featuring the first of its kind – pure vegetarian Moti Mahal restaurant.
Gaurav Gupta, Co-Founder, SaltStayz said, “Rishikesh is witnessing a clear shift towards wellness-led travel with guests increasingly seeking more immersive and experience-driven stays. While SaltStayz has traditionally operated within the business travel segment, we have been observing consistent demand from our existing customer base for similar offerings in leisure destinations. The launch of our Autograph category in Rishikesh is a direct response to this shift, reflecting both evolving consumer preferences and our broader expansion strategy.”
With 38 keys, the property launch in Rishikesh marks the implementation of SaltStayz’s broader strategy of expanding into high-potential leisure destinations while offering thoughtfully designed stays at competitive pricing.
“In the post-pandemic period, demand for leisure and spiritual travel has increased significantly. Wellness has also emerged as a key factor influencing leisure travellers when choosing a destination,” added Gupta.
Alongside its Autograph brand, SaltStayz’s portfolio also includes the Select and Premier categories. The hospitality company is planning to expand into other parts of the country through its Autograph portfolio. Designed for modern travellers seeking more than just accommodation, Autograph hotels are set to play a central role in SaltStayz’s expansion strategy in the near future.
