Meet Boston, the private-sector nonprofit tourism marketing organization representing Boston, Cambridge, and the metropolitan area, has appointed Sartha Global Marketing as its representative in the Indian market. This strategic partnership marks Meet Boston’s formal entry into India and underscores the destination’s growing focus on the rapidly expanding Indian outbound travel market.
Through this partnership, Sartha Global Marketing will spearhead Meet Boston’s engagement in India through public relations, travel trade, and marketing efforts. The goal is to position Boston as an attractive, year-round U.S. destination for Indian travellers by increasing destination visibility and building relationships with the travel industry and media.
In 2024, Boston welcomed approximately 106,000 visitors from India, making it the third-largest overseas visitor market, after the UK and China. These visitors injected $165M USD into Boston’s visitor economy. Indian visitors and the Indian diaspora in Boston constitute a growing community with year-round travel interest, highlighting India as a key market. Now, with dedicated local representation, there is significant potential to build on these arrival figures and attract more visitors from the country.
Boston offers a diverse mix of American history, vibrant culture, a thriving academic scene, world-class cuisine, outdoor attractions, family-friendly activities, and more for the ideal East Coast getaway. It is also home to a strong sports culture, and the city will be hosting seven matches during the upcoming FIFA World Cup 2026.
“India is a growing market for Greater Boston, and we are delighted to partner with Sartha Global Marketing to elevate the destination’s positioning in the Indian market,” said Martha Sheridan, President and CEO of Meet Boston. “Having travelled to India for recent media and trade missions, we’ve seen the tremendous interest and opportunity in the market. We are confident that we have found the ideal partner in Sartha; a group that is passionate about storytelling and sharing all that makes our destination such a special place to visit.”
“India represents one of the most dynamic and high-growth international in-bound leisure markets for Boston,” added Meet Boston SVP of Sales and Services Nik Pereira. “This partnership with Sartha Global Marketing is an important step in strengthening our presence on the ground. With increasing connectivity, a strong cultural and educational connection, we see tremendous opportunity to welcome more Indian travelers to experience all that Greater Boston has to offer.”
Speaking about the new partnership, Sunil Puri, Joint-Managing Director of Sartha Global Marketing, added, “We are excited to represent Meet Boston in India. Boston’s mix of history, culture, outdoor activities, a lively food scene, and passion for sports strongly resonates with Indian visitors. We are confident that our efforts will increase awareness and encourage more Indians to visit this beautiful city.”
