WanderOn, India’s experiential travel brand catering to Gen Z and millennial travellers, has launched a travel campaign around consumer travel and safety, with ‘Safe Summer with WanderOn’. The company has announced a range of curated travel alternatives, amidst the rising geopolitical tensions in Middle East, impacting certain air corridors and travel routes. The company is actively promoting destinations across Southeast Asia and India that combine safety, accessibility, and experiential travel.
With uncertainty affecting parts of the Middle East, WanderOn is helping consumer re-route their travel plans to South East Asian countries and Indian destinations, so that they can travel to safer and culturally rich destinations. The company has introduced a dedicated website (landing) page, designed to capture real-time travel intent from Indians, currently searching for alternative holiday options and helping them plan safe summer options.
According to the data from WanderOn’s internal enquiries over the past few weeks, around 65% of travellers are now actively exploring Indian destinations as alternatives. Popular domestic destinations include Ladakh, Meghalaya, Rishikesh and hill destinations across Himachal Pradesh and Uttarakhand. Around 23% enquires from millennials are showcasing demand in spiritual tourism in India, particularly across destinations like Rishikesh in Uttarakhand.
Speaking on Safe Summer Consumer campaign, Govind Gaur, CEO, WanderOn, said, “We have witnessed a shift in travel sentiments in the last few days, where people are looking for short stays and beach destinations, added with safe travel. Destinations like Himachal Pradesh, Uttarakhand, Ladakh, and parts of the Northeast like Meghalaya are witnessing strong traction. We are seeing nearly a 20–30% increase in inquiries and bookings for these locations over the past few weeks, particularly for group departures and long-weekend trips. On the international front, beach destinations like Bali, Phuket, Krabi, Langkawi, and Malé are witnessing demand.”
Catering to the changing travel sentiments, WanderOn is categorically offering summer packages to beach and coastal getaways. In the South East Asian countries like Indonesia, Vietnam, Thailand, Malaysia, WanderOn is offering a mix of scenic coastlines, water sports and vibrant local culture. Himalayan and high-altitude destinations such as Spiti Valley, Manali, Ladakh, Kashmir, and Sikkim, along with scenic hill regions like Meghalaya, are witnessing strong demand for their cooler climates and adventure experiences. The company is also promoting spiritual and nature-led travel through destinations in Uttarakhand, including Rishikesh and Chopta, where travelers can combine trekking, meditation, and visits to sacred temples.
