Author name: vibrant colours

As live events increasingly influence travel decisions, Guwahati is emerging as a destination where concerts can bring together entertainment, hospitality, food and local experiences. Ahead of BURPP Festival 2026 on October 10–11, Mayfair Spring Valley Resort, Guwahati, is partnering with the festival to welcome visitors travelling to the city and offer them an opportunity to experience Assam beyond the concert venue. The two-day festival will feature DIVINE on Day 1 and Lucky Ali on Day 2 at Sarusajai Stadium. The association comes as Assam strengthens its focus on concert-led tourism and the wider economic activity generated by large-scale live events. The state’s Concert Tourism Policy, notified in 2025, recognises the potential of concerts and music festivals to drive visitor movement and create demand across hotels, restaurants, transport and other tourism-linked businesses. Assam’s concert economy is estimated to generate more than ₹700 crore in cumulative economic impact over five years through a structured pipeline of events. Assam’s Concert Economy Supports Tourism and Economic Growth Assam Chief Minister Himanta Biswa Sarma has also positioned the concert economy as part of the state’s wider tourism and economic development strategy. Speaking about the state’s concert plans, he has highlighted the potential for large-scale live events to generate economic activity across sectors including tourism, hospitality, transport and accommodation. The state’s concert-tourism blueprint similarly identifies live entertainment as a means of driving economic growth, attracting visitors, creating opportunities for young people and strengthening Assam’s visibility as a destination. As the hospitality partner for BURPP Festival, Mayfair Spring Valley Resort will cater to visitors travelling to Guwahati for the event, while its dining and hospitality experiences can serve as an introduction to the region’s food and cultural traditions. The association also reflects the expanding role of hotels in supporting event-led travel, where accommodation, meetings, dining and leisure experiences collectively contribute to the visitor economy. Mayfair Spring Valley Resort Brings Hospitality to Concert-Goers Pardeep Siwach, General Manager, Mayfair Spring Valley Resort, said, “The growth of concert tourism is creating an interesting opportunity for destinations such as Guwahati because large events bring people into the city who may otherwise not have travelled here at that time. Our experience of hosting international delegates and large-scale engagements has shown us the role hospitality can play in making Guwahati a comfortable and compelling destination for visitors. With the BURPP Festival, we are extending that experience to concert-goers by bringing together comfortable stays, regional food and the cultural character of Assam. Events such as these can create new reasons to visit the region while encouraging travellers to spend more time discovering what Guwahati and Assam have to offer.” For Mayfair Spring Valley Resort, the association builds on its experience of hosting visitors and delegates for engagements that bring people to Guwahati from across India and overseas. In July 2026, the resort hosted the two-day BRICS Heads of Anti-Drug Agencies Meeting, organised by the Narcotics Control Bureau under India’s BRICS Presidency, accommodating international delegates and facilitating the official sessions. With 260 rooms, cottages and villas and dedicated event facilities, the property has also been positioning Guwahati as a capable destination for conferences, government engagements and large-format gatherings. The development reflects Guwahati’s growing MICE and events ecosystem, with Mayfair Spring Valley Resort extending its experience of hosting international delegates and large-scale engagements to concert-led travel.  With BURPP Festival bringing audiences to Guwahati for two days of live music, Mayfair Spring Valley Resort’s association highlights how the city’s hospitality infrastructure can support the next phase of Assam’s event economy, from international delegates and business gatherings to concert-goers, while giving visitors more opportunities to experience the state’s food, culture and hospitality.

The resort curates “The Way to Wellbeing”, an immersive day of wellness experiences set against the serene landscape of Nandi Hills Wellness takes centre stage at JW Marriott Bengaluru Prestige Golfshire Resort & Spa this World Wellness Weekend with “The Way to Wellbeing”, a day-long programme bringing together movement, nourishment, skin wellness, sound healing and mindful creativity. Set against the natural landscape of Nandi Hills, the experience reflects the resort’s approach to wellbeing as an integral part of the resort stay, rather than a singular activity. Wellness has long been woven into the experience at JW Marriott Bengaluru Prestige Golfshire, with its expansive green spaces, tranquil lakeside setting and Spa by JW offering guests spaces to slow down, restore and reconnect. The resort’s surroundings naturally lend themselves to moments of movement, reflection and relaxation, creating an environment where wellbeing extends from the spa to the wider resort experience. Building on this philosophy, “The Way to Wellbeing” brings together varied dimensions of wellness across a single day. The programme moves from an energising Sculpt Workout and Wellness Breakfast to Skin Analysis, Sound Healing, an Asian Brunch at East and Mindful Art Activities, allowing guests to experience wellbeing through movement, nourishment, personal care, restoration and creativity.  Taking place on 19 September 2026, the programme is designed to encourage a more mindful pace while making the most of the resort’s expansive outdoor spaces and serene surroundings. With wellness partners Phytomer, Ignite + Aliign and Sarveda contributing to the programme, the day brings together different approaches to wellbeing while staying rooted in the resort’s philosophy of creating meaningful experiences around mind, body and surroundings.  “Wellbeing is increasingly about creating space to pause, reconnect and be more mindful of how we care for ourselves. With ‘The Way to Wellbeing’, we wanted to bring together different dimensions of wellness from movement and nourishment to skin health, sound and creativity within the natural setting of Nandi Hills. The programme is designed to give guests the opportunity to experience wellbeing in a way that feels personal, unhurried and meaningful,” said Utami Indah Dewi, Director of Spa, JW Marriott Bengaluru Prestige Golfshire Resort & Spa. Set amidst the scenic surroundings of Nandi Hills, The Way to Wellbeing is envisioned as a holistic day away from the pace of the city, allowing guests to move, nourish, restore and create at their own pace. 

IHG® Hotels & Resorts, one of the world’s leading hospitality companies, has signed a franchise agreement with Yamini Marketing’s (OPC) Pvt. Ltd for the development of voco Resort Kanatal, under the management of United Hospitality Management (UHM) India, one of IHG’s third-party management partners in the country. Set to open in 2030, the 92-key resort will strengthen IHG’s premium portfolio in India and bring a world class hospitality experience to one of North India’s emerging leisure destinations. The signing reflects the continued expansion of IHG’s relationship with UHM India as both companies work together to grow internationally branded hospitality offerings across India’s emerging business and leisure destinations. voco Resort Kanatal to Strengthen IHG’s Premium Portfolio in India Nestled in the hills of Uttarakhand’s Tehri Garhwal district, voco Resort Kanatal is envisioned as a premium mountain resort for travellers seeking nature-led escapes, wellness-led stays and intimate celebrations in a scenic setting. Located on the Chamba-Mussoorie route, the resort will offer access to nearby attractions including Kaudia Forest, Surkanda Devi Temple and Tehri Lake, while creating a relaxed base for guests to experience the region’s quieter pace, natural beauty and growing leisure appeal. Well suited to resort, urban and leisure destinations, voco combines the informality and charm of an individual hotel with the quality and reassurance of a trusted global brand. Its flexible proposition and broad guest appeal make it a strong fit for Kanatal, where travellers are increasingly seeking distinctive stays that balance comfort, character, wellness and a strong sense of place. Centred around the brand hallmarks of ‘Come on in’, ‘Me time’ and ‘voco life’, voco hotels are known for thoughtful touches, distinctive character and consistently premium guest experiences. IHG Highlights Growing Resort Opportunities in India Commenting on the signing, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said: “India continues to present strong opportunities for resort development, particularly in destinations where travellers are looking for shorter breaks, wellness experiences, nature-led escapes and premium stays with character. Kanatal is one such market, with its scenic setting, improving appeal as a hill getaway and proximity to key demand centres. voco Resort Kanatal reflects our focus on bringing the right brands to the right destinations, while further strengthening IHG’s ability to deliver compelling resort experiences for guests and owners. We are delighted to partner with Yamini Marketing’s (OPC) Pvt. Ltd and UHM India on this development, supported by IHG’s global enterprise systems and commercial expertise.” Designed as a well-rounded resort experience, the property will feature 92 thoughtfully appointed guestrooms, meeting and event spaces, and three dining options, including an all-day dining restaurant, specialty restaurant and bar. Guests will also have access to a swimming pool, spa, fitness centre and kids’ play area, creating a compelling proposition for leisure travellers, wellness guests, families and boutique events in a scenic mountain setting. UHM India Expands Partnership with IHG Hotels & Resorts Deepika Arora, Managing Director, United Hospitality Management (UHM), India commented: “voco Resort Kanatal represents an important addition to our growing partnership with IHG Hotels & Resorts and reflects our shared vision of bringing globally recognised brands to high-potential destinations across India. By combining IHG’s globally trusted brand standards with UHM’s operational expertise, we look forward to delivering a distinctive resort experience that creates lasting value for our ownership partners while meeting the evolving expectations of today’s leisure traveller.” Ms. Yamini, Director, Yamini Marketing’s (OPC) Pvt. Ltd added: “We are pleased to partner with IHG Hotels & Resorts to introduce voco Resort Kanatal. The destination presents a compelling opportunity as demand for premium resorts, wellness-led travel and memorable mountain stays continues to grow. Combined with IHG’s global scale, strong brand reputation and commercial capabilities, voco Resort Kanatal is well positioned to become a preferred choice for travellers seeking a distinctive and memorable resort experience in the hills of Uttarakhand.” voco Resort Kanatal underscores IHG’s focus on expanding its premium portfolio in strategically important leisure and resort destinations through brands that meet evolving guest expectations while delivering strong value for owners. Combining voco’s distinctive personality with the natural beauty and rising appeal of Kanatal, the signing strengthens IHG’s position to capture resort-led demand across one of North India’s emerging hospitality markets. IHG currently has 53 hotels operating across seven brands in India, including Six Senses, InterContinental Hotels and Resorts, Vignette Collection, Crowne Plaza, voco Hotels, Holiday Inn Resort and Holiday Inn Express, and a strong pipeline of 110 hotels due to open in the next 3-5 years.